MENU

suburb

  • Loading ...
  • Loading ...

Child Care Canberra

Latest News Child Care Canberra

Whiskey brand attracts 'Yellowstone' actress amid increase in female bourbon drinkers

04 Feb 2025 By foxnews

Whiskey brand attracts 'Yellowstone' actress amid increase in female bourbon drinkers

A "Yellowstone" star is lending her support to a California-based whiskey and wine company.

Kelly Reilly, the actress who portrays Beth Dutton on "Yellowstone," the popular television series, recently joined Ammunition Wines & Whiskey as brand ambassador.

The partnership, announced in November, was over two-and-a-half years in the making.

WHISKEY VALOR FOUNDATION IS UNITING VETERANS, HERE'S HOW A 'CRAZY IDEA' BECAME REALITY

"You can always make the best product in the world," Ammunition co-founder Andy Wahl told Fox News Digital. 

"But if you don't know how to market it and get it out there to where you can create some consumer awareness and you get a trial on it, then your product's going to basically sit on the shelf."

Through a business partner, Wahl was able to connect with Reilly.

Wahl said he was "very intrigued in terms of her as a personality. There was definitely a long period of courting because she's never been associated with a brand. She's never had a desire to do it."

Wahl said that Reilly began to realize the value of playing "a powerful character" who can command "a huge voice" to the "growing category of female consumers in the whiskey space."

WOMAN CELEBRATES 106TH BIRTHDAY WITH FIREBALL WHISKY SHOT: 'A LOT OF FUN'

Ammunition's "Soil to Spirit" campaign, slated to launch later this year, "celebrates the craftsmanship, heritage and adventurous spirit at the heart of Ammunition Wines & Whiskey," a news release said.

"I have always harbored a deep respect for the land and our natural resources," Reilly, 47, said in a statement. "I was immediately drawn to Ammunition's commitment to create a standout product with a brand identity rooted in the spirit of the American West. I'm thrilled to partner with Ammunition and contribute my experiences and perspectives."

Reilly was photographed holding a bottle of Ammunition whiskey in Montana, where "Yellowstone" is filmed. 

Given that her "time was limited," Wahl said, the show's still photographer, Emerson Miller, helmed the photo session. The aim of the shoot "was to create some kind of great voice that can connect and broaden the reach of our consumer base," Wahl said, especially among female whiskey drinkers.

CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER

During a recent event in Florida that Wahl attended, 70% of those who signed up were female, he said. 

Among them was a 60-year-old woman. She came up to him and told him, "I'm so glad Kelly's involved. You know, I like my whiskey, too. It's not just for the boys."

"These are very prideful women [who] are going to drink something masculine like Ammunition," Wahl said.

For more Lifestyle articles, visit www.foxnews.com/lifestyle

Ammunition was first launched as a winery before adding whiskey to its arsenal in 2021 during the COVID-19 pandemic. 

Ammunition whiskeys are aged, blended and distilled with the "true spirit of the West," the tagline says. Because of Ammunition's origins, its bourbons are finished in wine casks.

By lassoing the British-born actress, Wahl said he's hopeful that Reilly can help educate others about America's connection to bourbon and its evolution from farm to spirit.

"This is the juice that we like to drink," Wahl said.

"Yellowstone" concluded its fifth and final season in December. 

A prequel series, "1923," returns for a second season later this month.

Are you looking for a holiday? Get special deals.

 

More News

Booking.com
Robot dog sprints into history books by breaking speed records
Robot dog sprints into history books by breaking speed records
Flight passenger 'framed' as a seat squatter, triggering reactions on social media
Flight passenger 'framed' as a seat squatter, triggering reactions on social media
FOX Sports' NFL rules analyst Mike Pereira weighs in on ref controversy ahead of Super Bowl LIX
FOX Sports' NFL rules analyst Mike Pereira weighs in on ref controversy ahead of Super Bowl LIX
Drew Brees looking forward to Tom Brady's FOX broadcast for Super Bowl LIX: 'Going to do a great job'
Drew Brees looking forward to Tom Brady's FOX broadcast for Super Bowl LIX: 'Going to do a great job'
Luka Doncic trade has NFL stars dumbfounded at Super Bowl LIX: 'It's like trading Lamar'
Luka Doncic trade has NFL stars dumbfounded at Super Bowl LIX: 'It's like trading Lamar'
Naval Academy closing DEI offices to align with Trump executive orders: memo
Naval Academy closing DEI offices to align with Trump executive orders: memo
Saints legend Drew Brees among many praising increased safety measures at Super Bowl LIX
Saints legend Drew Brees among many praising increased safety measures at Super Bowl LIX
'The View' hosts applaud Kansas City Chiefs star Travis Kelce for not slamming Trump's Super Bowl attendance
'The View' hosts applaud Kansas City Chiefs star Travis Kelce for not slamming Trump's Super Bowl attendance
Netanyahu: 'No future' in Gaza unless 'Hamas destroyed' amid concern for hostages
Netanyahu: 'No future' in Gaza unless 'Hamas destroyed' amid concern for hostages
Trump mocks Time magazine, suggests he didn't know it was 'still in business,' in response to Elon Musk cover
Trump mocks Time magazine, suggests he didn't know it was 'still in business,' in response to Elon Musk cover
NFL to expand international footprint over next 2 seasons
NFL to expand international footprint over next 2 seasons
Police arrest woman after death of 'rising star' reporter Adan Manzano during Super Bowl week
Police arrest woman after death of 'rising star' reporter Adan Manzano during Super Bowl week
Top NFL Draft prospect talks value of tight ends as Travis Kelce, Dallas Goedert prepare for Super Bowl LIX
Top NFL Draft prospect talks value of tight ends as Travis Kelce, Dallas Goedert prepare for Super Bowl LIX
Oddsmaker says it is 'an aberration' that Vegas, NFL are in cahoots to benefit Chiefs
Oddsmaker says it is 'an aberration' that Vegas, NFL are in cahoots to benefit Chiefs
Trump seems to declare Travis Kelce 'best tight end' even after Taylor Swift's Biden, Harris endorsements
Trump seems to declare Travis Kelce 'best tight end' even after Taylor Swift's Biden, Harris endorsements
I am a USAID whistleblower. I've got to admit, Musk is mostly right about agency's waste
I am a USAID whistleblower. I've got to admit, Musk is mostly right about agency's waste
Tom Brady speaks glowingly of his parents, gives advice on facing challenges
Tom Brady speaks glowingly of his parents, gives advice on facing challenges
Taylor Swift super fan Nikki Glaser gets real about why she's not following Blake Lively-Justin Baldoni drama
Taylor Swift super fan Nikki Glaser gets real about why she's not following Blake Lively-Justin Baldoni drama
Young girl with heart conditions denied being added to transplant list over vaccination status, family says
Young girl with heart conditions denied being added to transplant list over vaccination status, family says
Maxine Waters, House Dems ripped for 'unhinged' clash with security guard at Education Dept
Maxine Waters, House Dems ripped for 'unhinged' clash with security guard at Education Dept
Latest News

copyright © 2025 Child Care Canberra.   All rights reserved.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z